AMRA- Mango Tree
RA- The Sun
‘As we lay under the mango tree, glaring at the sunlight filtering through leaves, wide grins and blissful silence later, we shared our greatest dreams and joys.’
ILAMRA is an extension of all of that inspires Trishala and Yashila. The brand is a medium of communicating the nuances of their accumulated thoughts, idiosyncratic visuals of the world and life-changing experiences. The brand is a byproduct of the people they meet, places they visit, culture that keeps them rooted and a country that reminds them of the diversity in beauty and beauty in diversity.
ILAMRA intends to provide sustainable lifestyle solutions to people across the globe through design. It is set out to create an immersive community of sustainably conscious individuals, contributing in their own little ways to the socio-economic sustainability of the planet, through conversation and consumerism.
Each collection is a dynamic intersection of some spiderweb shining in the moonlight, shadows of a frangipani tree, wrinkles on the fingers after a long swim, shape of atoms, smell of freshly roasted coffee beans, the contours of a white home in bright sunlight and all such things that days are made of.
Trishala and Yashila let their passion, love, and dreams drip generously into the work that they do so that every piece of clothing from I L A M R A gives you a peek into the best of their memories.
The brand wishes to revive indigenous textile crafts of ancient India by empowering the faces behind it while keeping the above narrative flowing and alive in every piece of the brand and clothing. The products at I L A M R A are locally sourced and are handmade by skilled craftsmen and hence each piece is as unique as the person wearing it.
“I L A M R A is designed to provide the world with an experience of nature, design and art, one person at a time.”
Trishala and Yashila.