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100% ORGANIC
100% NATURALLY MADE
100% SUSTAINABLE
100% EARTH FRIENDLY
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"We don't need a handful of people being perfectly sustainable.
We need millions of people doing it imperfectly."
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GUY
BY ILAMRA
COMING SOON
OUR CLOTHES ARE MADE OF EVERYTHING AVAILABLE IN THE NATURE AND ARE EASILY DECOMPOSED, THEREBY CONTRIBUTING TO A HEALTHY EARTH
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THE ART:
Originally, Kalamkari was used as a means to tell a story. Tales of the court as well as the prevalent rulers’ bravery were illustrated on large canvases.
It is amazing that a 3000 year old craft still survives, unaltered and majestic in its very simplicity.
OUR PRODUCTS ARE MADE IN INDIA FROM SCRATCH AND PROMOTE LOCAL CRAFTS AND CRAFTSMEN
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THE PROCESS:
The strength of the craft is based on sound techniques, which have stood the test of time.
Ancient practises in the extraction of fixing of colours are still followed by the craftsman.
Kalamkari work is a time consuming process, involving as many as 15 steps.
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THE FABRIC:
The cloth used for Kalamkari printing is generally unbleached calico (gada), which craftsmen prefer to bleach themselves. Sizing and impurities in the cloths are removed by taking it in a cow-dung to which is added a milky liquid which is a crude kind of soap made by mixing washing soda solution and castor oil. The cloth is kept in the solution for a whole night, taken out, washed in the flowing water, and beaten well on stone, to make it soft and absorbent.